Audience Theories

Here is a short audio note that I have made explaining the different Audience Theories.

Audience Research - Focus Group

Here is a group of K-pop listeners who volunteered to take part in my research. 

For what I have gathered they like my song choice as it's unique and unlike other K-pop songs as it has a slow tempo. Catherine stated that the song could be associated with summer and this is one of the main reason why I will be filming during this season. 

Natalie stated that the song could be about romance and that's what she would associate with the song. This means that my audience would prefer a music video with a romantic narrative however Eleanor challenged this as she stated that though the song is sounds happy the title of it isn't which makes the audience confused and "disturbed".

I find this very interesting as this has given me an idea for my music video. I will post my ideas as a summery plot and when I finally decide I will create a storyboards.

Audience Research

Here is a short video that I've created to present my findings. The research I have found will help me plan for my music video as well as my other tasks where I will construct these tailored to their liking.

Audience research

I have created a questionnaire which I will hand out and hopefully get feedbacks. This will allow me to know the likes and dislikes of my audience. I will be able to include what they like in all of my task in order for it to sell to my target audeince.

My target audience are people from both genders ages 16-19. This is because I have found out through concert reseach that most people who attend Kpop concerts are of this age. Moreover the artists themselves are very young such as Zelo from B.A.P who's 16, Taemin from Shinee debuted at the age of 14 and Suzy from Miss A.

Audience Feedback - Primary research

The song I have chosen to use for my Music Video is Disturbance by an artist named BOA who’s managed by the SM Entertainment (one of the “Big Three” companies). I have chosen this song because it fits with the summer season and the fact that I will be filming during the summer is an advantage. I will also be able to use various locations for this. But one of the most important reasons is that I like this song a lot and I listen to it near enough every day.

So in today’s lesson I was able to play the song to a group of people who are also my target audience; giving them all a piece of paper they were able to write down words, feelings and other impressions they got from the song.

Here are some feedbacks I received from them with these feedbacks I will be able to incorporate their ideas into my music video. This will be beneficial for me as the information given to me is directly from them therefore it’s what they want to see.

Ideas and themes which came up repeatedly are:

• Summer

• Couple scene

• Performance

• Narrative

• Happy

• Relaxed

I will try my very best to integrate all of these ideas into my final piece as this is what my Target audience likes.

These words also link into the conventions of the music video.

The word summer can be used and seen in various ways, for example it could be linked to Mise-en-scene by using summery themed clothes which would portray the season, and the word summer may also refer to a summery location such a park, garden or a beach.

My audience has also mentioned using a teenage girl and a corresponding performance this could be connected to the camera shots, movements and angles. As the song is about a girl remembering her past I will be able to use a high angle shot which would connote innocent and vulnerability. The use of bright or high-key lighting will again relate to the summer theme and it could also portray a dream-like feel to the music video which could possibility link to the narrative.

Korean Record Labels

TS Entertainment (TSE) was founded by Kim Tae-Song in 2008.The first artists they signed was Untouchable and managed to release their first debut single in the same month. The following year they signed a four member girl group called Secret and was first introduced to the public through a reality show on Mnet. The following month, their first single was released and made a hit. In July 2011 they branched their company out to Japan as many Japanese teenagers began to notice Secret.

In 2011 TS Entertainment debuted a six member boy band. This was the beginning of B.A.P’s career. The members were introduced through a T.V show named Ta-Dah, It’s B.A.P where it was first aired on SBS MTV Korea on January 8 2012.

One of TS Entertainment’s well known group are B.A.P (Best Absolute Perfect) who to the Kpop industry are known as a rookie group. But the unique thing about them is that they’re only been an official group of about a year yet their fan base is growing is fast quantities. More so, so many international fans have written to TSE to have concerts and earlier this year they held concerts in the USA, Hong Kong, Singapore, Japan and Taiwan.

 

 

S.M Entertainment(SM엔터테인먼트) is Korean record label, talent agency, producer and publisher of Korean pop music. It was founded by Lee Soo-Man during the 1990’s. He started surveying what young teens look for in music and soon started to build up the company. In 2012, the company’s market capitalization rose to ₩1.38 trillion ($1.24 Billion USD) which gave then the title of a mega-corporation.The record label is known as one of the “big three” record companies in Korea. It shares the platform with YG Entertainment as well as JYP Entertainment. This is due to the strong marketing share and international operations.

They are known for managing major groups like Shinee, EXO, Girl’s Genereation, f(x), Super Junior, Boa and Shinhwa whom are also known internationally. It is also home to various actors such as Kim Min0Jong, Kim Ha-Neul and Lee Yoen-hee.

 

YG Entertainment is one of the other big three record label and talent agency founded by Yang Hyun-Suk. It is allocated in the heart of South Korea, Seoul. They manage the biggest K-pop acts internationally such as Big Bang, 2NE1 and the world famous Gangnam style man PSY.

This current year YG is known to be the best record label who have gathered more than 3.5 billion views and have over 8 million YouTube subscribers which makes them the most viewed and most subscribed artist and entertainment agency in the Asia-Pacific region.

YG Entertainment's records are distributed by KMP in Korea and WMG in Taiwan and YGEX in Japan. This label is a collaboration between AVEX and YG Entertainment, the company became a public trade company in November 2011. YG's company price increased by more than 60% due to the publicity of theirmultiple artists.