CD Advert - "Sherlock"

This is a very different yet smart advert, it’s promoting both the Shinee Sherlock application as well as the album. This is a little different from the norm however it still follows the conventions such as the use of bold title of the album name however the groups name isn’t in bold nor is it very noticeable. This may be due to the fact that Shinee is very popular and the word had been spread among the fandoms that they have released a new album as well as the app. The colour scheme used is also very simple which links with the pictures in the Iphones which shows continuation. The use of the pastel yellow brightens up the page and grabs the readers attention, the way it has been laid out is also another aspect which draws in the audience. The word “Sherlock” has been repeated various times which will imprint onto the readers mind. The logo of their record label is also displayed on the last Iphone which is different as the other two advertisements I have analysed didn’t have a logo of the company. There’s also a few more details on this advert than the other two for example Korean Hangul and English translation on the left which tells the audience that the apps are available for two of leading digital store.