Second edit of Magazine Advert

These are the three version I have created and in order to decide on my final design, I will be asking my audience through various online websites such as Facebook, Twitter, Instagram.


From the votes which I have recieved these were the outcomes:

Construction of music video: Draft 6

These are a few written feedbacks from a focus group. The majority of them liked the video so far but felt like the "walking" away scene is too long. From what I have learnt, I will need to edit and change a few of the chains of the video.

Changes I've made from the feedback I was given:

This is the first change I have made, I've learnt that the dramatic black pause was too long therefore I made the duration by half a second which now fills the black gap. I also showed down the first half of the frame as it went to quickly. I changed the clip speed to 60% which slowed it down.

From the feedback I received, I learnt that the majority of the audience disliked the walking away scene with the feet. So to tackle this problem, I deleted a few of the feet scenes and added a scene where she's looking at the clock. This now runs for 5 seconds. I also slowed down the duration of the clip where she's crying to decrease the walking away scene.

This was one of the most liked scene which shows a graphic match on the tea cups. However, the audience thought that the clip was too quick and wanted to see it more. To tackle this request, I increased the clips length which shows the rest of the clip to the audience. I have also increased the duration of the 2 images of the boys which shows them for a much longer time.

Album Digipak

This is my final Album digipak with the correct dimentions of a DVD template.

However I am still in the process of creating the photobook using Mixbook.com

Audience feedback on Album and Magazine Advert

                                

Audience feedback - Ellie from thatasiankim

                                

Audience feedback - Kotryna from thatasiankim

                             

From the feedback  I have received, I've learnt that they like the new design much better than the old one as it's visually appealing and the colour scheme is cool on the eyes and it also conveys the Korean genre much more than the old version. 

New Magazine Design

(Top row is the new design and bottom is the old one)

I have created a few changes from the old version such as the image I used. I used this image because she looks more visually appealing and direct mode of address is clearly presented. Continuation is easy to spot as I have used the same technique with the Album, the gradient is very clear here where they can instantly like the album and the music video. I have kept the availablility on Itunes and Google Play as I leanrt that the majority of my target audience liked that aspect from the old version, this is the same with the code scan. I kept the same font and style on the advert and the magazine to again show continuation and for the audience to distinguish the link between the two. The mise-en-scene is also very important here are we see Mi-Kyong in the same outfit which will be appealing and memorable in the audiences' minds.

New Album Design

These are some of the famous Korean albums which are from the female artists, they all have similarities such as the simple plain background, large artist name and a small album title.

I used these pictures as inspiration for my new album. I used the same techniques in Photoshop from what I've learnt previously.

 

The new technique I used to create the gradient effect. I created this effect by adding a rectangle object on a new layer above the image and then using the option to "Screen" it then I rasterized the layer which enabled me to edit it then used the gradient paint effect where I then picked the yellow and pink/coral colour to create an effect much like BOA's (bottom right) on the picture above.

I repeated these steps for the back cover as well as the spine. One of the most noticeable changes I have made was the images. For the front image, I kept the same image and enlarged it to fit the size of the album. I kept the same size as I think it is a good size for a Korean Album as they all come in different shapes and sizes. I also kept the font and texts I used however I changed the colour as i wanted it to stand out against the background, so I used the paint bucket tool and paint each letter.

This is the outcome of the old album vs the new :

The Front

 The Back

The Spine

Sudden Change - Album and Magazine advert

I have decided to recreate and improve my CD adlbum, this was beause I realised that my album didn't convay K-pop characteristcis. I believe that this new album is simililar and contain more characteristsics which will make my audience aare that it is a Korean album. I have kept the same font and font layout but I have however, changed the colours to make it stand out againt the plain background.

I have learnt that the majority of the Korean albums have a simple white background which my old album didn't contain and I learnt that my audience didn't recognise the genre as it didn't show enough conventions of a Korean album.

I will also be chaging a few things on my magazine advert as it didn't show enough continuation. One of the main problem is that the picture I used didn't show enough emotion and continuation as I picked a different picture which didn't show continuation in terms of mise-en-scene. I will also change the color of the text as it doesn't contract enough from the background, the audience were not able to see the text which may hinder the sales.

Construction of music video: Draft 5

"Your music video reminds me a little bit of Heaven by Ailee. If you added a filter to the videos and clips it would make it look more unique and have a sense of antique-ness to it" - Rhys Lam, 17.

 

 

This is the music video which Rhys was talking about and I believe by adding this similar effect to my music video my demographic will like it more.

From what I have learnt from all of my audience feedback they wanted a sense of Western aspects to it as well as Korean.

I used Adobe Premier Pro to add the filter and edit the music video again.

 

I added the filter using the 4 gradiant colour effect as I wanted the clips to have a varietion in terms of colour as I've learnt from Ailee's Music video, if I kept the beige colour by itself iy would look too dull which will put my audience off.

 

 

I have placed the colours is the corners of the side of the music video as I wanted a colour effect to it. The colour I have chosen to use are white and orange/beige. This was because from previous research orange and white blends together to make a hazey and romantic effect. This is evident in Ailee's music video and it's a convention I wish to follow.

 

 

As I've stated in previous posts, I would change the title colour to black. This is because I wanted a sense of "disturbance" to my music video and the black text which is contrasting againt the white may forshadow the narrative of the music video. I have added a white shadow to the title so that the title isn't too black washed which may turn away my demographic.

I have also increased the title duration to 3.5 seconds as from my previous audience research I learnt that the title was too quick for the audience to read.

 

I also added two graphic matches on the tea scenes as some of my audience didn't link the teas to the male characters. I thought that by adding the male characters images it would sign post it to the audience.

 

 Firstly I edited the image of the guys through photoshop. I used the eraser tool which took off the background colour, then I shaped the image by layering the image of the tea cup and erasing the sides to fit the shape. I then exported it as a video so Adobe Premier Pro will allow me to import it then I added video transitions such as fade and gradients.

 

This is the final video