Second edit of Magazine Advert

These are the three version I have created and in order to decide on my final design, I will be asking my audience through various online websites such as Facebook, Twitter, Instagram.


From the votes which I have recieved these were the outcomes:

Construction of music video: Draft 6

These are a few written feedbacks from a focus group. The majority of them liked the video so far but felt like the "walking" away scene is too long. From what I have learnt, I will need to edit and change a few of the chains of the video.

Changes I've made from the feedback I was given:

This is the first change I have made, I've learnt that the dramatic black pause was too long therefore I made the duration by half a second which now fills the black gap. I also showed down the first half of the frame as it went to quickly. I changed the clip speed to 60% which slowed it down.

From the feedback I received, I learnt that the majority of the audience disliked the walking away scene with the feet. So to tackle this problem, I deleted a few of the feet scenes and added a scene where she's looking at the clock. This now runs for 5 seconds. I also slowed down the duration of the clip where she's crying to decrease the walking away scene.

This was one of the most liked scene which shows a graphic match on the tea cups. However, the audience thought that the clip was too quick and wanted to see it more. To tackle this request, I increased the clips length which shows the rest of the clip to the audience. I have also increased the duration of the 2 images of the boys which shows them for a much longer time.

Album Digipak

This is my final Album digipak with the correct dimentions of a DVD template.

However I am still in the process of creating the photobook using Mixbook.com

Audience feedback on Album and Magazine Advert

                                

Audience feedback - Ellie from thatasiankim

                                

Audience feedback - Kotryna from thatasiankim

                             

From the feedback  I have received, I've learnt that they like the new design much better than the old one as it's visually appealing and the colour scheme is cool on the eyes and it also conveys the Korean genre much more than the old version. 

New Magazine Design

(Top row is the new design and bottom is the old one)

I have created a few changes from the old version such as the image I used. I used this image because she looks more visually appealing and direct mode of address is clearly presented. Continuation is easy to spot as I have used the same technique with the Album, the gradient is very clear here where they can instantly like the album and the music video. I have kept the availablility on Itunes and Google Play as I leanrt that the majority of my target audience liked that aspect from the old version, this is the same with the code scan. I kept the same font and style on the advert and the magazine to again show continuation and for the audience to distinguish the link between the two. The mise-en-scene is also very important here are we see Mi-Kyong in the same outfit which will be appealing and memorable in the audiences' minds.

New Album Design

These are some of the famous Korean albums which are from the female artists, they all have similarities such as the simple plain background, large artist name and a small album title.

I used these pictures as inspiration for my new album. I used the same techniques in Photoshop from what I've learnt previously.

 

The new technique I used to create the gradient effect. I created this effect by adding a rectangle object on a new layer above the image and then using the option to "Screen" it then I rasterized the layer which enabled me to edit it then used the gradient paint effect where I then picked the yellow and pink/coral colour to create an effect much like BOA's (bottom right) on the picture above.

I repeated these steps for the back cover as well as the spine. One of the most noticeable changes I have made was the images. For the front image, I kept the same image and enlarged it to fit the size of the album. I kept the same size as I think it is a good size for a Korean Album as they all come in different shapes and sizes. I also kept the font and texts I used however I changed the colour as i wanted it to stand out against the background, so I used the paint bucket tool and paint each letter.

This is the outcome of the old album vs the new :

The Front

 The Back

The Spine

Sudden Change - Album and Magazine advert

I have decided to recreate and improve my CD adlbum, this was beause I realised that my album didn't convay K-pop characteristcis. I believe that this new album is simililar and contain more characteristsics which will make my audience aare that it is a Korean album. I have kept the same font and font layout but I have however, changed the colours to make it stand out againt the plain background.

I have learnt that the majority of the Korean albums have a simple white background which my old album didn't contain and I learnt that my audience didn't recognise the genre as it didn't show enough conventions of a Korean album.

I will also be chaging a few things on my magazine advert as it didn't show enough continuation. One of the main problem is that the picture I used didn't show enough emotion and continuation as I picked a different picture which didn't show continuation in terms of mise-en-scene. I will also change the color of the text as it doesn't contract enough from the background, the audience were not able to see the text which may hinder the sales.

Construction of music video: Draft 5

"Your music video reminds me a little bit of Heaven by Ailee. If you added a filter to the videos and clips it would make it look more unique and have a sense of antique-ness to it" - Rhys Lam, 17.

 

 

This is the music video which Rhys was talking about and I believe by adding this similar effect to my music video my demographic will like it more.

From what I have learnt from all of my audience feedback they wanted a sense of Western aspects to it as well as Korean.

I used Adobe Premier Pro to add the filter and edit the music video again.

 

I added the filter using the 4 gradiant colour effect as I wanted the clips to have a varietion in terms of colour as I've learnt from Ailee's Music video, if I kept the beige colour by itself iy would look too dull which will put my audience off.

 

 

I have placed the colours is the corners of the side of the music video as I wanted a colour effect to it. The colour I have chosen to use are white and orange/beige. This was because from previous research orange and white blends together to make a hazey and romantic effect. This is evident in Ailee's music video and it's a convention I wish to follow.

 

 

As I've stated in previous posts, I would change the title colour to black. This is because I wanted a sense of "disturbance" to my music video and the black text which is contrasting againt the white may forshadow the narrative of the music video. I have added a white shadow to the title so that the title isn't too black washed which may turn away my demographic.

I have also increased the title duration to 3.5 seconds as from my previous audience research I learnt that the title was too quick for the audience to read.

 

I also added two graphic matches on the tea scenes as some of my audience didn't link the teas to the male characters. I thought that by adding the male characters images it would sign post it to the audience.

 

 Firstly I edited the image of the guys through photoshop. I used the eraser tool which took off the background colour, then I shaped the image by layering the image of the tea cup and erasing the sides to fit the shape. I then exported it as a video so Adobe Premier Pro will allow me to import it then I added video transitions such as fade and gradients.

 

This is the final video

Updates on the products

Music Video - Main Task

 

 

Music Video Narrative explained

 

Mi-Kyong has been engaged to a new man that she doesn't love. She hesitates to put her ring on as she knows that her wedding is right around the corner. She gets up from her previous position and walks inside the living room. But it isn't hers, it's her ex boyfriends. She sees the pictures above the fireplace and notices that he's happy with his new love. She picks up the frame one by one and she tries to re-live the times with him and how that used to be her in those pictures. But instead she's been replaced by someone else. She keeps trying to remember again and again but she can't. She finds herself lost in her own thoughts until she finally wakes up and realizes her reality is upon her and her past relationship is now just a distant memory. 

 

Magazine Advert (Korean and English) - Ancillary Task

 

 

 

 

CD Album (including the CD) - Ancillary Task

 

 

 

 

 

Mise-en-scene | Sound | Camera | Editing

I'm going to explain why I have used the camera shots, angles, movements, editing, mise-en-scene and sound  by the use of some screen shots from my music video.

 

This is one of the clips in the beginning. A close up was used to show and express her facial expression to the audience, on the other hand, I focused the camera on the vine. This was done to make the audience more intrigued with the artist. The close up also enables the audience to focus their attention the mise-en-scene. It's evident that she is wearing a white top which connotes innocence and this is again backed up with the depth of focus. Lighting is a key aspect of this shot, the natural lighting of the sun is mainly hitting the left side of her face and a dark shadow is casted on the right this may connote her thoughts and her character.

 

 

I used a high angle here to express her innocence, she is situated in the shadow of the sun which may foreshadow that her future isn't bright. There is also a red blanket beneath her which may symbolise danger which is approaching. I used a zoom effect to emphasis her innocence and danger. This will allow the audience to feel sorry for her. Another way in which the audience can tell that something is wrong is through her posture and body language, she is slouching therefore she must have received bad news.

 

This  is a very simple but effective clips which a lot of my audience liked. It shows one of the tea cups being filled while the other has been left empty. The reason behind this shot is to show symbolism, it follows the narrative of the story and how Mi-kyong is going to get married to another man that she doesn't love. I have simply showed this through the left cup which is empty which connotes her feelings towards him. The right cup which is being filled connotes her feelings for her ex-boyfriend Sam and how she still loves him. The dim lighting adds a very good effect which empathises the colour of the tea (her feelings). I used a mid shot to show the two tea cups and the tea pot. This has a great impact on the audience as they will start to wonder why there's clips of the tea scene.

 

The use of tilting on this scene adds a good effect as I was able to express her real feelings. as the tilt gets closer to the end the audience are able to see some of the steam which connotes that her feelings towards her ex-boyfriend, Sam is still there and still alive. The extreme close up allows the audience to clearly analyse the cup.

 

I used a cut as one of the main editing techniques which shows continuation, this is the slow motion ring scene which I have slowed down to empathises it's importance to the audience. It situated on the bottom right of the rule of thirds intersection this may reflect on the physical relationship of the couple which shows that's its on the edge and may connote that it's imbalanced.

 The composition of this shot is very important in order to make the audience feel sorry for her. She is located on the middle third which siginifies her importance. The direct mode of address is eveident due to her looking straigt at the audience which will show her emotions. The redness of the lipstick contrasts againts the whole of the mise-en-scene which may connote love and passion, this may link with her feeling towards Sam (Ex-bofriend). The camera is potisioned at a high angle which shows that she's vulerable and highlights her innocence.

 

 

The low angle of the clock siginifies the importance of time, it's also an important clip in the narrative as it shows that she's running out of time. The two prints of the world within the clock may symbolise the two guys in her life, one she loves but can't be with and the one she has to marry but doesn't love.

Construction of music video: Using Adobe CS4

Software - Adobe CS4 Premier Pro

Hardware - 4ft Tripod, Canon 11D00

 This is  the first stage of the construction, I first opened up CS4 premier pro and imported all of the files I needed which I have shot myself and also the audio track. This took quite a bit of time due to the amount of files I had filmed. I then cut the clips into the length I needed however I didn't change anything in regards to speed and colour correction as I wanted to get the length at the right area of the song. I also disabled the audio from the different clips as they are unwanted.

After cutting and placing the clips into the correct area of the song, I rewatched it several times in order to see how well it fits with the lip synchronisation and if my artists reaction were appropriate. Then I rendered the Sequence in order to play it smoothly.

As you can see from the first print screen the clips didn't for the whole stage therefore I had to make them fit by changing the size of the files. After, I found a way in order to make it "fit" onto the stage which I done by right-clicking the clip and click "Fit".

Once I finished placing the clips into the correct area, I started to edit the video clips by increasing the brightness and contrast because I received a feedback on my first draft that the colours were too dull therefore I increased the brightness and sharpened the colour. I copied and pasted this correction onto the other files in the garden scene only as the rest didn't need corrections.

For the dream sequence, I wanted to add a tint of purple and white into the clips because the colour purple is known as dream-y and imaginative colour. I used the "4 colour gradient" effect on the clips, I selected the colours I want and played around with the location of colours. I then blended the colours together as I didn't want solid harsh lines then I was able to choose the layering option which I chose Overlay as I didn't want the colour to be too strong. If I had chosen Multiply, the colour gradient was too strong and it didn't look appealing.

To show some of my skills which I have learnt throughout the process of making this music video, I added new layer of video to show Mi-Kyong's reaction and Sam. I done this by laying over a new clips and then screening her as I didn't want her clips to be too strong, so I increased the blending opyion which meant it would be smoother. As the clip was originally the other way around, I've had to flip the clip horizontally and then make it fit onto the stage. I believe that by doing this, I was able to add a different atmosphere onto the video.

One of the key conventions which I have noticed on the majority of narrative based korean music videos is the use of text. In order to meet this characteristic, I added text for the beginning of my of my music video to introduce the artist and the song title. Conveniently enough, the pre-made font that I used for the title of my Mazgine advert was available on here which allows me to show continuation with my work. I added extra details such as the line as I wanted to make it more attractive. After, I imported the title onto the timeline and added transitions in order to make it effective.

Costruction of Music Video: Draft 4

 

This is my fourth draft which  includes all of their suggestions and I have listened to what my audience said.

I posted a 20 second video clip on my instagram account and asked for peoples opinions. The majority of them said they liked it and found it cute. This shows that I am hitting my aundience's expectations.

Nevertheless, I created a focus group from girls aged 14-15 and I asked for their opinions. These are the outcomes:
They've stated that they like my camera work, video quality and narrative. I am greatful for this as I was able to produce a product which they like.

For my 5th draft I will make sure to incoorporate all of their comments such as making the "Disturbance" title longer. I will ensure to add all of their requests in my final piece. I'm also thinking of changing the colour of the title on the music video as it doesn't justify the name of the song.

Costruction of Music Video: Draft 3

 

 

This is the third draft that I've created and i followed all of the advice and feedbacks my audience have given me throughout the construction phase. I have hopefully met all of their needs as I've added different transitions, enchanced the colurs and made the purple tint bolder as well as slowed down the tea scene. (Another post will be made on how I've done these).

Audience Feedback
 

Eleanor Gray, 17

 

Chloe Lam, 20

 

What are your thoughts about this video?

"Well this is one of my favorite songs and I really like how you've added the story line to it and it fits perfectly with the song lyrics."

 

Was the storyline what you expected?

"To be honest no but I like the twist you put into it 'cause I thought you'd only have a girl missing a boy and she has flashbacks but the twists you've put into it makes it really special"

 

What didn't you like about the video?

"I think the transitions don't fit with the song"

 

What can be done to improve?

"Just the transitions 'cause I don't really like them"

 ~ ~ ~

Group feed back from a year 9 class

 

 

 

~ ~ ~

For the feedback I recieved I will change the transitions for my final piece. I will do this by editing the transitions on Adobe Premier pro as well as fix the lip syncing.

 

 

 

 



 

Construction of Music Video : Draft 2

 

 

Changes to the second draft:

 

I added the rest of the clips of my music video though I haven't added much transitions as this is my second rough copy and I just wanted to add and cut the clips to the length and speed I wanted. I also added a purple filter to the "Memory scenes" as the colour purple is associated with dreams and memeory. I added a few transitions in the first third of the music video too as I needed to have a smooth transition.

 

~ ~ ~

 

Audience Feedback

 

Kotryna M, 18, female

Positive -

"I like how the story line flows with the song and speed"

"Even though I don't understand what the song says, it's obvious that there's something wrong in the relationship"

"The tea scene in the end is my favorite. I find that very cleaver and as an English Language student, I can see how you've used the tea and cups to symbolise feelings and love"

 

Negative -

"The lip syncing is a little off"

"The colour seems a bit dull"

"I don't like the transitions, it doesn't fit the mood of the song?"

 "The first 2 cuts of the tea scene in the beginning is a little too quick"

 

~ ~ ~

 

Nathan, 17,  male

 

Positive -
"I like how you've done it. At the beginning she's singing as if she's talking to the audience making us feel like the guy."
"The colours you've used are great, the locations are pretty interesting too. From the garden, to the living room then Chinatown, the transition from locations are smooth and I really like that."
"The way you've caputred the memories are so good! the slow motions and the tints on the video's are good"

 

Negative -
"The only thing I don't really like is the tea scene being cut too quick, but other than that it's good"

 

~ ~ ~

From the feedback I've recieved, I will act upon it and create a third draft which will hopefully meet the needs of my target audience. I will have to slow down the speed of the tea scenes, change and add transitions as well as entice the colours. A separate post will be maed on how I've created the video.



 

Construction of Music Video : First Draft | Changes | Feedback

This is my first edit

To make the video, I used Adobe CS4 Premier Pro which is an excellent software as it comes with a wide range of tools, video effects, transitions and audio effects.

This is my very rough  edit as you can see the lip syncing is a little off, there's little transitions and there are no filters. I just wanted to cut and trim all of the clips I want to use and adjust it according to the audio.

Changes I've done to the original narrative - 

I have changed the story plot as I evaluated it and I didn't quite like it. Thus changing it, I doubt that it's evident in the first edit as it doesn't show the ending. 

New plot -

Mi-Kyong has been engaged to a new man that she doesn't love. She hesitates to put her ring on as she knows that her wedding will right around the corner. She gets up from her previous position and walks inside the living room. But it isn't hers, it's her ex boyfriends. She sees the pictures above the fireplace and notices that he's happy with his new love. She picks up the frame one by one and she tries to re-live the times with him and how that used to be her in those pictures. But instead she's been replaced by someone else. She keeps trying to remember again and again but she can't. She finds herself lost in her own thoughts until she finally wakes up and realizes her reality is upon her. 

Audience Feedback

Audience 1: Celine, 15 - 

I really like the way it's clean and slow paced. Most Kpop music videos now a days are too flashy and doesn't have a meaning behind it so I think this is a good change. Though I don't quite understand what's happening..well..that's because it's unfinished so after you do the rest it'll make more sense. But I think  you should take the bit where she doesn't lip  sync on time and add a different clip?

Audience 2: Jessie, 19 - 

I like what you've matched the speed of song with the video cuts. As in, it's not fast cuts what confuse the audience. I also like the shots you've used. The storyline is clear to me even though it's not finished yet. But you need to add more transitions like fades and cross fades in the future to keep it clean. Don't add wipes or page rolls because it doesn't match your song choice.

 I will keep these feed-backs in mind for when I edit it again. I will include as much of the advice they have given me for the second draft. Receiving feedback at this stage is crucial as I am able to manipulate the video the way my intended audience want it. Thus being able to target them directly.

Photobook for the CD Album

Kpop albums usually come with a Photobook. A photobook is simply a collection of images in a book which comes with the Album. The images are taken from the music video and/or a photoshoot in relation to the music video and album.

This is an example of a photobook from BOA's music album Only One. As you can see the images vary from black and white to color.

I have made a similar style to follow the conventions of a photo-book Korean style. I used the same techniques I obtained from the music CD album. Nevertheless, I have decided to make my photos smaller than the example as I want mine to fit inside the CD.